Approve the brief first

Confirm audience, outcome, constraints, exclusions, and who makes the final decision.

Present principles before images

Explain what each group proves so feedback concerns the project rather than isolated taste.

Close the decision

Record approval, required changes, open tests, owners, dates, and the exact selected version.

Two hospitality directions

The client compares them against warmth, maintenance, evening visibility, and budget. One is approved pending a material sample, rather than blending both.

A limit to keep visible

Client approval cannot prove accessibility, availability, cost, legality, or production quality. Keep specialist checks visible and make conditional approval explicit when the visual direction depends on evidence that has not yet been tested.

Practical checklist for this decision

  • Name one decision.
  • Limit the number of directions.
  • Ask criteria-based questions.
  • Record the outcome.

Questions about client mood boards with clear criteria

How many directions should be shown?

Show only distinct, credible routes that answer the same brief.

What if feedback conflicts?

Return to criteria or identify evidence needed to resolve the disagreement.

Methods connected to client mood boards with clear criteria

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