Tips on Choosing the Best Social Media Marketing Tool

Social media has become such a big part of the traditional marketing plan for many businesses like the Gift Check Program for example, and for some, it may be their primary form of marketing. That’s why choosing the best social media marketing tools can make or break your overall strategy. With almost too many marketing tools to choose from out there, how do you make an informed decision and determine which of the alternatives will work best for you? The answer is to examine the ways each tool can help you run your social marketing campaign. Here are some helpful tips on choosing the best social media marketing tool:

Easy to Use

Todd Baker runs the marketing for Bodytech Total Fitness and also for Elderwerks and notes “One of the reasons that many people turn to social media marketing is because it is easy. If you can’t make your marketing tool easy to use, then you aren’t going to get very far. Some of the best tools have clean interfaces and are quite simple to operate. The best tools also streamline the entire process and eliminate unnecessary steps that can get in the way of your overall campaign.”

Accessible on Mobile Devices

Tim Soloman runs the social media for Witkowski Dental and also Total Paving and says “If you’re going to use a tool to run your social media marketing campaign, it had better be available on mobile devices as well as on desktop computers. People are using their mobile devices more frequently than ever before and they expect their social marketing tools to be available wherever they are. That’s why today’s best tools have dedicated applications for both major platforms like IOS and Android.”

Customer Service Support

No matter how good your marketing tool is, if you get stuck or have a question and can’t find an answer in the help files, you are going to be left frustrated and might just give up on the entire thing. With many tools offering 24/7 support, you should be able to troubleshoot any issues that you run into. That’s why it’s important to do some research so you know what kind of support service each tool offers before making a final decision.


Although social media marketing can be a cost-effective form of marketing, it doesn’t mean you should choose the first tool that comes along and costs next to nothing. The overall investment in your social media marketing campaign is something that you need to take into consideration when choosing a tool.

Customer Engagement Features

Social marketing is all about engagement. The best tools will make it easy for you to reach out to your customers and they will make sure that the message you send is delivered in the best way possible. Some of the best tools even have features that allow you to collect customer feedback that can help you get a better sense of what is going on with your business.

​Features You Specifically Need

You may want a social marketing tool for many different reasons, so you should look for one that meets all your specific needs. For example, you may want a tool that can help you schedule posts and monitor analytics. Alternatively, you might want a tool that is primarily focused on scheduling and monitoring. By having a clear idea of what features are most important to you, you will be able to choose the right tool for your needs.

The top social media marketing tools can help you do everything from scheduling posts to tracking analytics. Although each tool has its own strengths and weaknesses, it’s important to choose the one that will make your job easier and that is going to help you get the most out of your social marketing campaign. By following these helpful tips on choosing the best social media marketing tool, you should be able to choose the one that is going to give your business a real boost.

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